Whether you’re making art or putting on a conference, don’t be vague about the thing that makes you unique. Tell your whole story.
There’s a reason your stereotypical surfer spouts pearls of wisdom relating life to the sea. Every single second of surfing is a life lesson, a message from the Universe, a metaphor for life.
I can’t tell you how often I recommend folks to Portland, Maine. I get excited when someone asks me what I recommend there, and I get wistful remembering the times I’ve spent there.